This MCP server is provided by Warmly (now joining HubSpot), a go-to-market (GTM) intelligence and website visitor de-anonymization platform. The server exposes tools that surface "warm" leads — identified people and companies that have visited your organization's website — along with rich firmographic and engagement data pulled in near-real-time from Warmly's session data store.
The toolset falls into three main categories. First, warm visitor and account intelligence tools (list_warm_visitors, list_warm_accounts, list_segments) let you identify and filter who's been on your site by country, industry, company size, and saved segments. Second, inbound chat analytics tools (get_chat_metrics, list_chats, get_chat_transcript, get_chat_page_visits) measure chat engagement performance and let you drill into individual conversations and visitor journeys. Third, account/billing utilities (get_credits_remaining) help you track usage of your metered MCP/API credits.
Together these tools support sales, marketing, and RevOps teams in spotting high-intent prospects, prioritizing outreach, and understanding how their website chat converts visitors into pipeline.
1. Identify high-value warm visitors for outreach Pull recently identified people who visited your site, filtered to business contacts in target markets.
Show me warm visitors from the past week who are business contacts, located in the US or UK, in the Financial Services or Software industries.2. Prioritize target accounts by company size Find companies whose employees visited your site, narrowed to your ideal customer profile by size band.
List warm accounts from the last month in the SaaS/Software industry with 201-500 employees, and render them as a table.3. Use a saved segment to filter visitors Translate a segment name into its ID and pull matching visitors from a specific window.
Which warm visitors in our "Enterprise Funding" segment came by the site today?4. Audit inbound chat performance over a period Get aggregate greeting, engagement, email-capture, and meeting-click metrics.
Give me our overall inbound chat metrics for the last 30 days, including engagement and conversion rates.5. Compare chat performance across workflows or campaigns Break down chat metrics by workflow, AI agent, landing page, or UTM source to see what's working.
Break down chat engagement by utm_source for May 2026 so I can see which campaigns drove the most engaged chats.6. Investigate why specific chats did or didn't convert List chats in a category, then read the full transcript of a conversation.
Show me all "missed" chats from last week, then pull the full transcript for the one with the most visitor messages.7. Trace a visitor's page journey before a chat Understand where a chat visitor came from and what they browsed.
For the chat session I just looked at, show me the visitor's page-visit timeline before they started chatting.8. Combine account intelligence with chat evidence for a sales play Cross-reference warm accounts with chat activity to build a prioritized outreach list.
Find warm accounts in Healthcare from the past week, then check whether any of them left an email in chat during that period.9. Monitor remaining API credit usage Check how many MCP/API credits are left before running larger queries.
How many MCP credits does our organization have left this billing month?10. List available segments for planning Browse the org's saved segment definitions to plan filtered pulls.
List all our saved WarmOpps segments so I can decide which one to use for a visitor report.